What is Jōy-ist?

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Jōy-ist is kombucha. 

Jōy-ist is a mom-driven, foodie-driven lifestyle blog. 

Jōy-ist is a social media strategist who strives to help you grow while bringing joy to others through your digital presence. 

Jōy-ist is capturing happiness through photography. 

Jōy-ist is me

Jōy-ist is a creative outlet for my life that can in turn bring you inspiration to manifest more happy, stress-free moments in your own life. I hope to connect people and communities in a positive way. 

I believe that being a Jōy-ist means…

Giving yourself a permission slip to be happy. To do what you love. To be present. To live in the moment. 

It’s the lifestyle that we are all looking to attain. A little less stress. A little less chaotic mess. A little more time to just be — be okay with ourselves, be with family, be with friends. 

It is letting go, and embracing every moment of this beautiful mess we call life.

It’s the small sips of kombucha that remind you to breathe, take a break, and relax…even when you’re on the go. 

Jōy-ist as a brand helps bring you closer to your friends, family, and your community while subtly reminding you to slow your role and enjoy the little things in life. Because we only have one life to live.

Why kombucha

I decided to home brew kombucha because it literally makes me do a happy dance. The process of kombucha making has a therapeutic effect for me. I love feeling like a scientist in the comfort of my kitchen! I experiment with just about everything there is to making kombucha, like how long to leave each batch in ‘F1’ (first ferment), how long to leave each batch in ‘F2’ (second ferment), testing with different teas, and deciding which flavors to use.

Kombucha is a good excuse to get friends together, not to mention it has a variety of really good-for-you health properties. 

Why lifestyle blog

I’m a boy mom, dog mom, wife, entrepreneur, pizza lover, and crazy cat lady. Just like a lot of us, I feel like I have a story to tell through the chaos of daily life. Whether the topic is how to get your kids to eat anything at all, finding the best wings in town, or how to make a stronger impact in your digital space, my goal is to help you better enjoy your own experiences by sharing mine. 

Like kombucha, I think blogging can connect people and communities for the better. Being open and honest about real life experiences can help make someone else’s life a little easier, especially when they find themselves trying to navigate life. If I can come out alive on the other side of a situation, so can you! 

Why social media

I hear so many people complain about not having enough time to feed the monster that has become social media. They’ve started it, even feel like they have a good grasp of understanding, and don’t know how to keep it growing. Others know they ‘should’ be using it to further their personal brand or business, but just feel overwhelmed by social media and don’t know where to start. 

There is no one-size fits all for social media, and there is also no ‘easy’ button. You have to dig in to get real results (but you don’t have the time to spend digging in), and that’s what I’m here for! 

Why photography

My entrepreneurial journey started with a passion for photography (Chucktown Art) and will likely carry over into everything I do.  While Chucktown Art is specific to Charleston, I am personally connected in multiple cities. Chucktown Art actually started as ‘LeeAnn Marie Photos’ in Minneapolis. After we moved to Charleston, I decided that I wanted to create a brand that directly reflected the community I lived in. I love Chucktown Art and what it has become over the last few years. Jōy-ist is not replacing Chucktown Art — they will both exist to serve the world in their own ways. Jōy-ist will allow me to expand my photography journey in some of the other places that I hold as ‘home’ in my heart.   

Whether you’re creating and capturing personal memories, or using product photography to highlight your brand, photography is a great tool for communicating clearly in a digital space. Words can be interpreted in so many ways, but photos tell it exactly like it is. 

Let’s show the world what you’re made of. 

Joy for all. Jōy-ist.

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